October 3, 2023


Design Plan Love

Pricing For New Marriage ceremony Planners

In case you like to learn as a substitute of pay attention, let me break just a few factors down right here.

1. New planners are instructed by others that they need to be charging the business customary of their space, however this assumes that you’ve got the identical stage of expertise and training as different planners in your space. For those who really feel like your companies aren’t definitely worth the business customary but, that’s okay. It’s not a foul factor to cost your self primarily based on the worth you’re feeling you supply. I do know a planner who went by means of a 12 months and 7 weddings earlier than she charged a single consumer. 

You may– and may– elevate your charges as time passes and you’ve got extra weddings beneath your belt.  Even with out inflation as an element, my charges have steadily elevated over the previous decade. Similar to with each different business, your expertise and experience matter on the subject of how a lot you receives a commission. 

2. It’s vital to comprehend that reserving new purchasers requires a sure stage of confidence. When new planners are pricing their companies for day-of coordination, right here’s one method to really feel assured of their charges. Think about that day-of coordination takes about 30 hours of labor. Take that 30 hours, and multiply it by your present hourly price. (For those who’re salaried, you’ll must perform a little math!) So long as your day-of charges are at the least that a lot, your pricing is working for you– you’re making simply as a lot as you’ll at your non-planner job!  

And once more, it’s an important concept to slowly elevate your charges as you go. If this components gives a day-of price that’s a lot decrease than different native planners, possibly go forward and add an additional $2 to your hourly price. You can even use this components to elucidate to purchasers your time dedication of 30 hours and what your hourly price is, to allow them to higher perceive the worth you’re bringing to the desk.

3. My final thought is for knowledgeable planners who’re nervous about new planners undercutting your charges. The purchasers they’re at the moment reserving, on the lookout for a deal, will not be your best, goal consumer. They know they’re getting a deal or asking for particular companies from somebody new, and it’s not a loss for what you are promoting. There are many {couples} with a better price range who’re on the lookout for somebody who can deliver years of expertise to planning their wedding ceremony. These persons are who you need to work with. I do know it’s exhausting to do not forget that, however I promise it’s true. Keep in mind you had been as soon as a beginner planner who had no concept learn how to value your personal companies! Now look the place you might be right this moment. Life is a bit of higher after we can discover a method to encourage one another at each a part of our journey.


Rooting for you at all times pal,


Founder, Chancey Appeal