Claire Marchand is a Connecticut-based photographer who focuses on portrait, head shot, branding, and boudoir photograph shoots. She additionally gives shoppers skilled wardrobe styling, hair and make-up, and extra. In truth, she has been collaborating with wardrobe stylist Keely Lozier for a number of years, which has helped each their companies develop and in addition gives a superb shopper expertise. Right here, Marchand talks about her largest enterprise breakthroughs and the way constructing belief and confidence together with her shoppers has helped her model thrive.
Claire Marchand’s Enterprise Breakthroughs
What’s your common sale presently?
My present common sale throughout my portrait, branding, and boudoir enterprise is $3.5k.
Numerous that you simply attribute to the relationships you construct together with your shoppers. How do you make lasting connections with them?
This comes down to at least one factor: belief. I’m assured in my work, and my shoppers really feel that from the second they meet me. I’m open, sincere, and reassuring, and so is my workforce—we’re their rock throughout the expertise. As soon as we all know that we’ve earned their belief, we are able to push them out of their consolation zones, and they’re going to love the expertise and their images much more for it. I’m additionally recognized to leap up and down and make unintelligible sounds once I’m enthusiastic about what we’re creating which, in accordance with my shoppers, may be very endearing.
[Read: How Collaborating with a Wardrobe Stylist Can Level Up Your Portrait Business]
What recommendation do you’ve gotten for somebody beginning out on their images journey ?
What you suppose is your largest weak spot is likely to be your secret weapon. I used to really feel extremely insecure that the texture of my work diverse a lot from shopper to shopper, however in the previous few years I’ve realized that my means to translate what every distinctive shopper envisions into images is a priceless ability in itself. Additionally, it’s by no means concerning the cash. It’s all concerning the belief you construct with every particular person you meet. Those that love and worth what you create will discover a solution to pay for it.
How did you push previous concern when constructing what you are promoting?
I attempt to use concern as gasoline as a result of it often means I’m doing one thing new and attention-grabbing that can result in nice alternatives. That being mentioned, I all the time take into account whether or not or not what I’m feeling is irrational nervousness, or intestine intuition that I have to make an adjustment (or scrap an concept solely.) As soon as I met Keely, this turned discussing no matter we’re making an attempt to do over espresso and ensuring each facet is smart. Say I’m adjusting what’s included in a group, or making a marketing campaign—does the value make sense from all angles? Can I reply any questions that come my manner confidently? I’m the form of one that prefers to know as many potential situations, greatest case and pitfalls, as I can earlier than I run into them.
[Read: Roberto Valenzuela’s Biggest Business Breakthroughs]
The place do you see what you are promoting within the subsequent 5 years?
I’d wish to shift into the schooling area. Once I’m round different photographers, I lose my voice answering questions on how Keely and I work collectively and lots of different features of our work. I wish to construct that into one thing extra than simply informal dialog. I do know there’s immense worth in what Keely has taught me and what we’ve discovered collectively as a result of I’ve skilled it firsthand! In fact, we’ll nonetheless be serving our shoppers. What I’m most enthusiastic about is that I do not know what the work will appear like in 5 years. Each session, we prime ourselves, and it’s such an unbelievable feeling.
Learn extra about Claire Marchand’s Enterprise Breakthroughs right here.