October 3, 2023


Design Plan Love

Picture Enterprise Breakthroughs: Cat Ford-Coates Q&A

Cat Ford-Coates is an award-winning photographer and filmmaker, one of many hosts of the 12 Month Startup Program on The Portrait System, and a portrait photographer primarily based in Asheville, NC. Ford-Coates found her love of images in a black-and-white movie class in school. After working for twelve years within the hospitality business, she determined she was able to reside life on her personal phrases and put all her give attention to portrait images. Now, Ford-Coates focuses on boutique marketing campaign design and improvement for entrepreneurs and effective artwork portraiture for people and households. In a latest interview on the WPPI Podcast, she opened up about how she acquired began, how campaigns give shoppers a compelling purpose to work with you, and about her WPPI story. Within the Q&A beneath, she shares her largest picture enterprise breakthrough and extra. 

[Read: The Portrait System’s Free Week of Photo Education]

Photo Business Breakthroughs: Cat Ford-Coates Q&A
Photographer Cat Ford-Coates © Aaron Jay Younger

What has been your largest breakthrough within the picture enterprise?  

My largest enterprise breakthrough and in life was once I realized the extra wholeheartedly I took motion towards the “factor,” the extra momentum I skilled. 

What’s your common sale presently?   


[Read: Roberto Valenzuela’s Biggest Business Breakthroughs]

Photo Business Breakthroughs: Cat Ford-Coates Q&A
© Cat Ford-Coates

How did you push previous concern when constructing your picture enterprise?  

Worry is an ingrained mammalian response, but it surely’s simply that, a response. It isn’t fact. I ask myself “Is that this true?” after which, “Does this assist the success of my purpose?” and make my selection from that area as an alternative of permitting concern to dictate my motion by itself. 

[Read: Setting Smart Goals for Your Photo Business]

Making a connection together with your topics is likely one of the most vital components of making photographs that they’ll love. How do you make lasting connections together with your shoppers?  

I maintain area for them to be precisely who they’re. I select to consider that if you enable an individual to BE and see them by the proverbial lens of affection that their connection is genuine to who they need to be. By photographing them on this means, we create tangible proof that this model of themselves exists, and oftentimes the byproduct of that’s that they step into being that model on all ranges. That transformation is extraordinary. 

Photo Business Breakthroughs: Cat Ford-Coates Q&A
© Cat Ford-Coates

 Do you remorse any choices you could have made in your picture enterprise?  

I remorse ever abdicating my duty with out accountability for any side of my enterprise to anybody however me. As a CEO, I’m at all times accountable, whether or not it’s my doing or another person’s I’ve entrusted with my title. In the long term, it’s at all times my fault, and it’s at all times my job to assist the individuals I put into place to achieve success. After I take my eye off the ball, my picture enterprise has suffered. That being stated, they aren’t regrets. They’re merely reminders for me to be obtainable to those that want my management to reach the position they’re current to execute.