I’m what you would possibly name old style—I desire studying one thing I can maintain in my fingers versus on my telephone or laptop computer. I desire my previous movie cameras to digital ones. And, I nonetheless miss the times of heading over to a Blockbuster video retailer and renting some DVDs for the weekend. As I wax nostalgic, it additionally makes me replicate on the modifications Rangefinder has skilled within the final three years because it continues to evolve.
Rangefinder was in its 70th yr as a print journal after we went digital in Jan. 2020. Conventional me was unhappy however “roll with the punches” me was excited to embark on a brand new journey with the Rangefinder and WPPI groups. Rangefinder could have modified in format however not in mission and imaginative and prescient—to construct group and join the marriage and portrait images business, assist photographers develop their companies and maintain them over time, and supply useful instruments and sources to assist them create.
Once we discuss group, we even have to speak about WPPI, the present model that Rangefinder is part of. Three years in the past, reveals and conferences shortly got here to a halt as a result of pandemic, however WPPI had a present in Feb 2020, proper earlier than the world turned the wrong way up, then one other present in August of 2021, and the newest one was this previous February. Now we’re excited and ramping up for WPPI 2023 happening in Las Vegas March 5-9. It’s all been about persevering, staying constructive and adapting to vary which, I really feel, are all good messages to wrap up one other chaotic yr with.
Many people are nonetheless working remotely and crave that annually in-person academic and networking expertise that WPPI gives, in addition to a 360-a-year presence from each manufacturers on-line. We thanks for studying Rangefinder, for supporting our imaginative and prescient, for attending WPPI and for being a part of our group. We love suggestions so please attain out on what we’re doing proper, what we will enhance upon and what you need to see coated by us within the coming months. Have a really completely satisfied vacation, keep protected and keep wholesome.